Well Groomed is dedicated to positively impacting the public perception of racing through two main areas: 

1. In the care of horses - In racing, thoroughbreds get accustomed to an extraordinarily high level of grooming, care and love. If a horse is ready to race, it's reflected in it's coat. An essential part of this is the daily ritual of grooming- not just limited to physical appearance, it's about bonding and managing their overall wellbeing and health; if a horse is well cared for, it's considered ‘Well Groomed’.

2. In growing the racing community and continuing a positive impression. We are hoping to engage (and re-engage) a larger audience of like minded people, interested in both the welfare of horses and the social enjoyment of a day on the track. Someone who looks the part and does the right thing, always leaves a good impression - they are considered ‘Well Groomed’.